Businesses who rely on online marketing all strive to rank in search results. The thing is, without the proper tools, you might be wasting the potential of your brand and missing out on revenue-generating results. You need to utilize online search engine optimization tools that will help your overall online presence by improving your ranking and promoting your content. Here are 8 SEO content strategy tools you should be using:
Google Search Console
Google is the leading and biggest search engine there is, so a free SEO tool like Google Search Console is definitely a must. Google Search Console helps you understand how your website is performing—from the traffic, impressions, click-through rates, average position, as well as your website’s top queries, top pages, and more.
Free Transcriptions is an innovative transcription service that can help you improve your SEO and therefore your overall content strategy. Free Transcriptions makes use of the best online audio-to-text conversion engine in the market to help you generate transcriptions from audio recordings for free. You can use this SEO content strategy tool to transcribe interviews, podcasts, or even product videos. Audio and video transcripts can help you maximize SEO, so utilizing this kind of tool can really go a long way.
A great tool that can help you with your keywords is Ubersuggest. It suggests keywords, long-tail phrases, and overall content inspiration. It also shows keyword difficulty, volume, and even seasonal trends. A tool like this can help you manage every content you want to put out as well as keep track of topics your competitors are using and use that to your advantage.
Answer The Public
Answer The Public, on the other hand, presents you with a different approach. Instead of keyword suggestions, this tool shows specific questions people are actually typing in search engines such as Google and Bing. This tool can be incredibly effective as it will help you create different kinds of content that can directly answer what most people are looking for.
MOZ is an all-around online tool that can help you with SEO, inbound marketing, link building, and content marketing. It has features such as link explorer, keyword explorer, page analysis, online presence checker, and more. Since it helps you analyze your pages and even the competitors’, check out ranking keywords, and see linking domains, you can easily keep your content strategy in check, as well as make sure you’re doing good SEO-wise.
SEO Minion is a helpful Chrome Extension. This lets you analyze on-page issues, including meta tags, headings, open graphs, and more. It also allows you to check redirects, broken links, SERP previews, Hreflang tags, and more. Apart from this, SEO Minion also helps you simulate multi-location SERP for your website which is beneficial when it comes to local SEO.
Plagiarism Checker by Grammarly
Originality and authenticity are also important when it comes to content strategy. First, it’s unethical to copy someone’s hard work. Second, it can backfire on your website as search engines immediately take action against plagiarized or duplicate content whenever they detect any. And last, you need to make sure you stand out because your audience is always looking for unique insights. This means you need to make sure that your content is nothing but original. For this, you can use the handy Plagiarism Checker by Grammarly. You only need to enter your text or upload a file and it can check for plagiarism and other possible issues.
And if you really want to get nitty and gritty about SEO, SEMRush is the tool for you. It’s an all-in-one marketing toolkit that can help you tackle various areas such as on-page SEO, social media, keyword research, link building, rank tracking, content marketing and optimization, local SEO, competitor analysis, paid advertising, and so much more. A tool like this can be a worthy investment for you and your business.